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2013-03-08

LANXESS Tech Day at Toyota in Detroit: “Tech Days are a key initiative”

“The goal is to increase awareness of our products and technologies at the OEM level”

After a successful Nissan Tech Day in December 2012 LANXESS once again showcased its portfolio for the automotive industry directly to the automotive manufacturer – this time Toyota in Detroit, Michigan on March 7, 2013.

 “Tech Days are a key initiative in HPM global marketing strategy for 2013 – also here in NAFTA the goal is to increase awareness of our products and technologies at the OEM level and define key contacts for a tailored and strategic approach to developing partnerships," said Jens-Hendrik Fischer, General Manager Americas for the High Performance Materials business unit.

LANXESS highlighted the lightweight design solutions at the tech day - part displays consisted of front end structures; airbag housings; oil pans and modules; and structural components made from high-tech plastics. Experts from LANXESS gave more detailed information on the products and application possibilities to automotive engineers and designers. They highlighted cost and weight savings of the parts with LANXESS material versus the same parts with materials currently being used, for example steel - which the visitors were very interested in.

“We spoke directly with plastic engineers and material designers to show what is possible with lightweight construction and explain different applications for our products,” Hartwig Meier, Head of Global Product & Application Development of HPM, summarized in Detroit.

Lightweight design will be a crucial pillar when it comes to car construction of the future. And not only cars will have to shed weight to be fit for e-mobility, energy efficiency or future transportation concepts: other vehicles such as trucks, buses, trains and airplanes will have to shed weight to reduce fuel consumption and CO2 emissions.

“LANXESS (HPM) is an instrumental partner in the development of new lightweight materials and technologies needed to meet the demands of increased mobility, reduced C02 emissions and resource efficiency. Our products, technologies and innovations enable us and our customers to create solutions for sustainable mobility”, said Fischer.

LANXESS Tech Days:
Events that are especially tailored for automotive customers, OEM (Original Equipment Manufacturer) and Tier One suppliers. At these events which take place at the customer upon invitation, LANXESS experts present our portfolio and applications that especially fit the needs of that specific customer and to present LANXESS' expertise in the field of "Green Mobility", "Green Tires" and "Lightweight Construction" which will be major pillars in the automotive industry for the coming years. The ultimate goal is to generate innovative and new projects together with the OEM or the customer's supplier (Tier One).

News

2012-12-11
“Smart Solutions for a Sustainable Future of Mobility”

LANXESS presents innovative high-tech plastics and engineering expertise at Nissan

Contact

Leanne Trevelline
Corporate Communications

Phone: 412-809-1515

Fax: 412-809-3603

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